In recent years, consumers have demonstrated a significant shift towards natural ingredients in their food, beverages, and cosmetics items. This growing preference has fuelled demand for FTNF (From The Named Fruit) ingredients, which offer authenticity, transparency, and a clean-label alternative to artificial additives and synthetic flavourings or aromas. At Blue Sky Botanics, we are proud to be at the forefront of supplying high-quality FTNF ingredients to manufacturers worldwide.

A Growing Trend

Recent data shows there is a real momentum behind this movement. A global study found that 78% of consumers are willing to pay a premium for products labelled as "natural" or "all-natural." This trend is particularly pronounced in the UK, where health-conscious shoppers are carefully scrutinising product labels for natural and transparent ingredient sourcing.

The FTNF flavour market reflects this demand, with projections indicating it will reach an impressive USD 6,481.3 million by 2033, growing at a compound annual growth rate (CAGR) of 6.5% from 2023 to 2033. This surge is driven by the desire for clean-label products, aligning perfectly with modern consumer values.

Supporting this trend, research from Ingredion indicates that clean-label products are set to comprise 70% of food and drink ingredient portfolios by 2026, up from 52% in 2021. According to Food Manufacture, Constantin Drapatz, Senior Marketing Manager at Ingredion, noted, "It's evident that clean label and nutrition profile are not just consumer preferences but are driving business growth." Similarly, a report from BakeryandSnacks emphasised that "clean-label is no longer a nice-to-have but a need-to-have" for manufacturers looking to stay competitive.